"For example, “Fake Roses” takes the form of a letter from Williams’s mother-in-law to her sister. Williams explains, “They have pretty similar lives. And the letter basically says, ‘Your heart is breaking, I hear what it’s saying. You don’t have to tell me anything.’ And I was like, ‘Well where can we go with that?’ "

One night at South by Southwest, the Lone Bellow played to a packed backyard crowd at the Newport Folk Festival showcase, a crowd that obliviously sipped cans of Lone Star in Blackheart’s beer garden while the relatively unknown Lone Bellow set up and tuned. When the band’s first three-part harmony soared over its sturdy wall of acoustic sound, heads instantly rotated toward the rundown lean-to that had been converted into a stage.

The band captivated the crowd for the duration of its set, even cultivating a group sing-along to the anthem “Carried Away”. The experience of being in that crowd felt akin to attending an evangelist revival meeting: everyone was a convert by the end.